You are currently viewing How can digital marketers make use of WhatsApp’s chatbot for marketing purposes?

How can digital marketers make use of WhatsApp’s chatbot for marketing purposes?

People asked, “Nah, what’s wrong with a horse?” when Henry Ford produced affordable, dependable cars. He took a significant risk, and it paid off.” This epigram perfectly encapsulates the transformation of marketing from logos to faces, from brands to individuals. Digitalization has acted as a catalyst for the next stage of the market’s evolution, which is the transition of current paradigms.

AI is revolutionising a slew of sectors. It has changed the way brands do business in a variety of industries, from banking and finance to technology and retail. It allows robots to think, respond, and accomplish tasks in the same way as humans do, with their own thoughts, feelings, desires, and emotions. In the area of digital marketing, AI has a lot of ramifications, and WhatsApp chatbots are one of the most exciting. It undoubtedly combines the best of both worlds: you can automate a significant portion of your client contact process while maintaining excellent customer care and support.  These AI-powered chatbots are likely to become ubiquitous, so it’s critical to understand how they function and incorporate them into your plan if you want to stay competitive.

WhatsApp marketing has been grabbing the spotlight from social media and other forms of online communication. The booming trend is certainly beneficial to business. WhatsApp has 1.6 billion users scattered across 180 of the world’s 193 countries. Furthermore, as of January 2019, this messaging app is the most popular in 133 nations throughout the world. As a result, discussing WhatsApp entails blathering about the global communication revolution. As a result, WhatsApp chatbots have become as essential to organisations as oxygen.

What are the benefits of using WhatsApp Chatbots to enhance the number of marketing conversations?

The WhatsApp Chatbot automates a significant portion of the marketing process. The team can also handle a higher volume of marketing discussions and close more sales as a result of the reduction in the marketing process.

Another example of WhatsApp chatbots enhancing your engagement is the ability to interact with a larger number of consumers, start more discussions, and have a higher degree of personalisation in your approach to customer contact, all of which can have a significant influence on your business.

Traditional marketing grows as a result of conversational marketing.

When did social media marketing become well-known? It was groundbreaking because it elevated marketing from a one-way communication method with customers to a more interactive experience.

This trend of two-way interactions can now be taken to a whole new level, thanks to the rise of chatbots. However, there has been an increase in the number of businesses that are using social media to drive their conversational marketing strategy in order to differentiate their brand and solidify their voice and values. Most people think of conversational marketing as encounters that begin with chatbots and live chat and progress to personal chats.

This augmentation is also reasonable. Because initiating a conversation with customers can now be done whenever, anywhere, and however customers choose.

What are the benefits of using a WhatsApp Chatbot to connect with customers?

To communicate with your consumers using WhatsApp, you must first obtain their consent. Customers agree to receive WhatsApp communications from your company in this way by providing their contact information to you through a different channel. Furthermore, some organisations have effectively launched inventive WhatsApp marketing campaigns resulting in a jump in product sign-ups and overall brand engagement by having people reach out to you first to provide them updates and notifications. Here’s an example of a famous WhatsApp marketing campaign that drew in a lot of attention and generated a lot of leads for the company.

Absolut Vodka

Absolut Vodka is a well-known brand that won a brilliant WhatsApp marketing campaign. The corporation said that two tickets to the launch party for its limited-edition “Absolut Unique” vodka will be available to the general public at the time of its announcement. Those interested in the deal were instructed to contact Sven, a virtual doorman who could be reached via WhatsApp, and persuade him to give them the tickets. Users created some of the wittiest, oddest, and most humorous and imaginative messages, including voice notes and videos.

Sven has communicated with over 600 individuals and received over 1000 movies, photos, and audio recordings in just three days, according to Absolut Vodka.
If you want to construct a WhatsApp chatbot for your real estate business that is business-centric and can match your exact requirements in a matter of hours, you’ve come to the right place. With our expertise in bot development and customer insights, we at BotBuz would be delighted to assist you. Visit us at BotBuz or contact us at hello@botbuz.com.

Leave a Reply