The real estate market is one of those industries where communication is critical, as it entails several phone conversations, emails, and follow-ups. As a result, most people’s preferred method of communication these days is texting. Leads are not eligible even after being associated with real estate agents, which is a waste of time. You may simply perform all of these boring tasks without much nagging if you utilise a WhatsApp chatbot for the purpose.
WhatsApp chatbots are an effective way to make the lead generation process feel more engaging and enhance your conversion rate in this scenario.
WhatsApp Chatbots improve customer experience by facilitating interactions between people and businesses. Bots in the real estate market are transforming the way businesses acquire, sell, and rent properties. As a result, chatbots come in helpful in this situation. Businesses may use real estate chatbots to not only qualify leads and conduct follow-ups, but also to increase engagement and increase sales.
Real estate is one of the greatest publicly traded sectors of the global economy, with a market capitalization of $228 trillion at the end of 2016. That value is predicted to rise as the global real estate investment market grows from $7.4 trillion in 2016 to $8.9 trillion in 2018.
Problems that arise as a result of the real estate battle
It’s a Sunday morning, and your phone is set on vibrate, but you suddenly hear a buzz. “Please let this be a qualified lead interested in my new listing,” you tell yourself. Then your eyes meet the screen; it’s an email with a Amazon Prime subscription advertisement.’ You’re miserable, frustrated, and exhausted, despite the fact that after a lot of cold calling, door knocking, and spending the rest of the marketing money on flyers for this new condominium you’ve listed, the main factor missing is leads. The answer to all of your difficulties is the WhatsApp Bot, which is here to transform the way you acquire listings, advertise, and validate your leads. Not to mention automating your follow-ups with leads! All real estate agents fight for the same thing: leads.
It is a people-oriented enterprise. In-person meetings are expected to close deals. In the past, the majority of a real estate agent’s interactions with a customer took place in person. With a handshake and your experience, you developed an affinity with home buyers, whether it was a meeting with your agency or a Sunday meet at an open house.
Once property buyers have completed their research, they contact agents and hope to hear back as soon as possible. Agents, on the other hand, are unable to satisfy their digital expectations due to a variety of circumstances.
It is unavoidable that agents answer to each consumer as soon as possible, or they risk losing that customer to a competitor. Your response time will determine whether you close a deal or lose one.
Similarly, whether someone is wanting to sell, buy, rent, or ask about a home, they will almost always end up filling out a slew of lead capture forms on a variety of real estate websites.
Everyone knows how to fill out a hard copy of a form, but it is a time-consuming chore for them.
In a competitive business like real estate, where response time is critical and personalisation is a differentiation, it’s easy for your landing page to slide between the cracks when it uses a form for lead collecting.
How might a WhatsApp Chatbot assist you in conversing more effectively?
The key to attracting a potential buyer to your firm is to respond quickly. However, if you delve a bit deeper, you’ll find that the advantages are numerous.
The goal of the WhatsApp chatbot for real estate is to provide consumers with an enjoyable experience by replying to their queries in a timely manner, saving you time.
It turns the process of providing lead information from a routine activity into a dialogue. It makes lead generation more interesting in some ways. Furthermore, it offers prospects the impression of immediate response, which is necessary in the real estate industry to create leads on a large scale.
There is a lot of thought that goes into lead generation, and it takes a long time to figure out what the real estate agents have to offer and what the customer is searching for.
The following are some of the reasons why WhatsApp chatbots in real estate are a good idea:
Inquiry in Real-Time
When a user is redirected to your website, the WhatsApp chatbots instantly respond to their questions. They will not be required to wait for any kind of assistance from a human agent in order to obtain information about the property they are interested in.
Available at all times of the day and night
Because real estate agents and brokers are often preoccupied with meeting deadlines and shift schedules, it is risky for them to be available to users throughout the day. Because WhatsApp chatbots in real estate are available 24 hours a day, your customers may get answers to their questions even when you’re not there.
Improved Customer Interaction
Initially, actual copies of forms were given out to customers in person to address the type of product they were most interested in, but this was gradually supplanted with virtual forms. Furthermore, a WhatsApp chatbot that provides customer care can be utilised for lead creation and sales, product proposals, and client feedback, among other things. As a result, they are beneficial to customers.
Automate Processes with Ease
Apart from following up on those who have yet to become potential customers, you have a lot on your plate as a real estate agent. WhatsApp Chatbots make it simple to follow up with leads using the medium of their choice, which streamlines the process.
Scheduling Property Viewing
When a prospect enters the sales funnel, the WhatsApp bot schedules a tour and, in a way, ensures that the client and the real estate agent are introduced.
If you want to construct a WhatsApp chatbot for your real estate business that is business-centric and can match your exact requirements in a matter of hours, you’ve come to the right place. With our expertise in bot development and customer insights, we at BotBuz would be delighted to assist you. Visit us at BotBuz or contact us at email@example.com.